Gaming brands, organizations and talent are increasingly turning to live streaming platforms. From Twitch to YouTube and even across Facebook, they endeavor to introduce their missions and values to a growing audience. Gamers. They’re savvy. They’re supportive. They’re impassioned. And, they represent a new generation of donors who tune in (via Twitch, YouTube and Facebook) and show up for meaningful programming. But, they are presented with a lot of unremarkable options.

Join us for some 1:1 (that's a sit-down interview, not a hardwood showdown): NBA shooting guard and avid gamer Josh Hart will join Zoned Gaming co-founder Matt Hillman to explore the convergence of traditional sports and gaming and the resulting opportunities for commercial and personal branding.

Inspired by the likes of TRON and The Matrix, Arcadia.tv is primed to become the sport of the Metaverse - blending the athleticism of traditional competition with the limitless possibilities of the digital world. And, with the ability to quickly and seamlessly integrate IP into its custom games, Arcadia.tv is also creating an innovative way for brands to engage with gaming and sports fans.

Who do you picture when you hear the term “gamer?” New data suggests you might need to revise your thinking, and brands especially may need strategy shifts to optimize outreach to digital users.

The global mobile gaming audience dwarfs PC and console because of a simple, yet often overlooked fact - phones are ubiquitous devices with comparatively minor barriers to entry. However, mobile esports in NA has historically paled in comparison to other markets. That’s starting to change through significant growth, innovation and creativity. And, this presents a real opportunity for brand alignment and integrations.

Hot Pockets doubled down on their investment in esports & gaming and launched Pockets 4 Bits - a campaign that rewarded gamers with Twitch Bits, Twitch’s online currency. If gamers bought Hot Pockets at any retailer, they were rewarded with Twitch Bits. And buy they did! What resulted was a campaign shut down 3 weeks early due to demand and popularity within the gaming community. Gabe Gordon of Reach Agency and Bryan Waddell of Nestle discuss their roadmap to success with gamers.

Take a look at New York City’s business and culture through the eyes of NYC’s Unicorns in discussion with Pat Kiernan, Anchor - NY1/Spectrum News. In this discussion, Pat will bring business leaders and marketers from the some of the most innovative businesses, with offices right here in New York, to tell their stories on the AWNewYork Stage. Don’t miss this thoughtful discussion covering the experiences that led them to the big apple, operating businesses through the pandemic...

Consumers are demanding cultural fluency, authenticity and meaningful experiences from brands. Our responsibility is no longer simply delivering the audience, reach and frequency, but rather to challenge the traditional must-haves and focus on delivering both growth and good. To make meaningful progress, we need to take a closer look on how we do business, how we tell stories, and how we consume and invest in media.

So much of our focus goes into what our brands should look like, or how ad copy should read, but the sound of your brand is taking on increased importance. Podcasts are exploding in popularity, smart speaker adoption continues to rise, and everyone from streaming audio to social media companies are investing heavily in audio content. In this panel, experts across the marketing spectrum will discuss why audio branding is important, how to get started, and best practices that can help you make...

What does it take to build enduring brands? How do disruptive forces unlock future growth opportunities? How can agencies help brands create lifetime value for their audiences? Join UM’s Global CEO Eileen Kiernan for a revealing fireside chat with Campaign US Editor Alison Weissbrot around the future of the agency-client paradigm and how a data-fueled Futureproof approach drives experiences that earn their place in consumers’ hearts, minds and wallets.

Audacy welcomes you to our stage to celebrate the power of audio through the lens of creators who deliver engaging content and experiences every day. Hear from creators from broadcast, streaming, and podcasting and learn how they are producing content, authentically bringing brands to life, and uniquely connecting and engaging with their community of listeners. We’ll bring it full circle and showcase best practices for fully integrated, cross-channel audio campaigns that deliver measurable...

This panel will cover the ways QCODE is innovating and elevating the audio format as well as the creative brand partnerships the company is pioneering with brands like Dolby, Bud Light, and Apple. Moderated by Laura Correnti, Partner at Giant Spoon, an advertising agency that focuses on the intersection of creative and media through the lens of culture, the panel will feature Rich Eiseman, Head of Sales & Partnerships at QCODE and Doug Rozen, CEO of Denstu, a modern marketing solutions...